This is crucial to delivering your message on Instagram when someone finds you through search via a hashtag. If they find you, you need to get them to stop - even if only for a second. Hashtags are how potential customers might find you. How do people really use Instagram?īeautfiful images aside, hashtags are king on Instagram.
And if you are serious about developing the next generation of patrons then a forward-looking Instagram strategy is a must. And while that may be true for a certain demographic, more and more people are spending their time on Instagram. You might be thinking that your audience lives on Facebook or Twitter or somewhere else. If you are reading this, we're guessing you are after a drool-worthy Instagram feed! Who is Instagram for? Of course, you can just throw your photos up with a filter and a few (hundred) hashtags - or you can get creative with fine-tuned visuals that stop your audiences dead in their tracks. In one perfect platform, you can visually share exactly what your arts organisation is all about. There is no denying the visual power of Instagram.
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